Link contexts

The link context refers to the topic of the individual links that point to the website. The context of a link is calculated based on the words that appear in the anchor text, the title of the linking web page and the content of the linking web page.

Links with these contexts point to ons.gov.uk

Link context Count Share
1. standard 38,969 84.9%
2. news 2,765 6.0%
3. blog 1,688 3.7%
4. job 915 2.0%
5. review 533 1.2%
6. forum 356 0.8%
7. event 102 0.2%
8. newsletter 101 0.2%
9. conference 100 0.2%
10. sponsorship 88 0.2%
11. wiki 57 0.1%
12. advertising 50 0.1%
13. interview 49 0.1%
14. podcast 41 0.1%
15. coupon 34 0.1%
16. guestpost 15 0.0%
17. ebook 8 0.0%
18. submit 8 0.0%
19. classified 7 0.0%
20. contest 6 0.0%
21. linkexchange 5 0.0%
22. yellowpages 5 0.0%
23. testimonial 1 0.0%

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